Haagse Strijders

For Voetbalschool Haagse Strijders, a football school in The Hague, we designed and built a sporty website: teams, training times, prices and signing up for a free trial session, on every screen.

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Haagse Strijders live

Client: Voetbalschool Haagse Strijders
Home ground: The Hague and surroundings
Assignment: Web design and development
Playing field: 10 pages, 2 sign-up forms

Tactics board

Ten pages, one line-up.

Every page has a job, just like a player. Win trust at the back, inform in midfield, score up front: a trial session or a registration. Click a player to see their page.

Goalkeeper

Home

The first impression: who the club is, which teams there are, and straight away a button for a free trial session. Everything that follows starts here.

Match report

From kick-off to registration, in ninety minutes.

Most parents visit the site on their phone. So we followed the route from searching to signing up, and made every step short and clear. This is how that match plays out.

1' Kick-off

A parent searches for a football school in The Hague and lands on the homepage. The button for a free trial session is right there.
18' Build-up

Which team suits my child? Every age group has its own card with coach and description.
44' Half-time

A quick check whether it fits the week: the training schedule per team, with day, time and location.
71' Chance

Requesting the trial session. A short form, no account needed.
90' Goal

After the trial session comes registration, package included. A new player on the pitch.

On the big screen

The site in motion, like match highlights.

Brand identity

The kit: black and lime green.

The site wears the colours of the club crest. Black brings calm and strength; lime green draws the eye to what matters: the buttons, the numbers and the trial session. Headings are set in Barlow Condensed, narrow and bold like shirt numbers; body text in Inter, easy to read on any screen.