Yek Dienstverlening
For Yek Dienstverlening, specialists in paving, landscaping and groundwork, we built a new website. Layer by layer, just like they build a driveway.
Under constructionyekdienst.nl
- Client
- Yek Dienstverlening
- Trade
- Paving, landscaping and groundwork, The Hague
- Specification
- Web design and development: Digitaal Motief
- Online
- yekdienst.nl ↗
The idea
Built like a driveway: layer by layer.
A paver never starts with the bricks. First the ground, then the foundation, then the sand bed. That's how we built Yek's website too. Scroll along and watch the layers form.
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01Subsoil = The company
First, know what you're building on.
We started with Yek itself: more than fifteen years of craftsmanship, a steady team and the round logo with the pickaxe. The About page tells that story briefly and without fuss.
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02Foundation = The structure
A foundation that won't sink.
Four services, each with its own page: decorative paving, re-paving, earthmoving and landscaping. Projects get a place name and a page of their own. Whatever visitors look for, they find it in two clicks.
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03Bedding sand = The process
Perfectly level, no surprises.
From first meeting to aftercare in five clear steps. Customers know in advance what will happen, just as a neatly screeded sand bed shows exactly how the paving will lie.
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04Pavers = The design
Only then come the bricks.
Only once the base is right do you get what everyone sees: a homepage set against real paving, the Sora and Poppins typefaces, and the same orange as the logo everywhere.
Learning the trade first
What exactly is herringbone?
yekdienst.nl features a driveway in "fired clay pavers in a herringbone pattern". Before we drew a single pixel, we learned words like these from our client. Pick a pattern and watch the same bricks being relaid.
The specification
Six items, neatly delivered.
In construction, the specification states exactly what will be delivered. This is the one for the website: the details that turn a visitor into a customer.
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Item 01
A quote within 48 hours
The quote form asks straight away what a paver needs to know: type of service, area in m², budget and preferred finish.
✓ -
Item 02
A spam check without the hassle
No puzzles with traffic lights, just a simple sum. Spam stays out, customers get through.
✓ -
Item 03
Call or WhatsApp
The phone number sits under every call to action, and the footer has a WhatsApp button. Customers choose how they get in touch.
✓ -
Item 04
Key figures in one black bar
Years of experience, projects, happy customers and craftspeople: at a glance, in the brand's orange.
✓ -
Item 05
Projects with a place name
Rijswijk, Voorburg, Delft. Local visitors instantly recognise work close to home.
✓ -
Item 06
The logo as a badge
The round logo overlaps the navigation, like a seal of craftsmanship at the top of every page.
✓
In motion
From sand bed to website.
Digging, laying the foundation, screeding and then placing the pavers, one by one. Once the last brick is down, they flip over and the website appears.
Brand identity
Orange like a site sign.
The logo says it all: a pickaxe, a half circle of paving and the stones of the sand bed beneath it. That orange is the site's signal colour, black brings calm, and green stands for the gardens Yek creates.
- Signal orange
#F16322 - Asphalt black
#000000 - Garden green
#228B22 - Concrete grey
#F5F5F5
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